THE INVISIBLE ARTISTS
Folk Art was for many years an invisible part of the art world. And Western Art was also nearly invisible. To my knowledge, another area almost completely ignored by the art establishment is the work of Eclectic Artists. Museums, of course, tend to favor work validated by their peers or the public. Understandable, since the museum that doesn't develop a brand that attracts the public will not last long. Commercial galleries, too, have spent a great deal of time and money identifying their market.
Jason Horejs of the Xanadu Gallery in Scottsdale cautions artists against approaching galleries without a consistent body of work. Once you become known for a particular style, both galleries and the public expect to see the same style in each new work. In my opinion, Jason"s Red Dot Blog is the finest blog for artists, especially emerging artists, that I have yet found on the internet. George Rodrique, in one of his interviews, insists that unless you develop a recognizable signature style, you have not found your true voice. Hmm. Yes, that guarantees you will receive more attention. I'm not sure about George's "finding your voice," but I do agree with Jason that if you expect to find representation in a successful gallery, consistency is a must. However, in other aspects of the art world sometimes you can find a crack in the system. When I decided I'd like to become a member of the Woodstock Artists Association in Woodstock, NY, I noted that the requirements for membership was to present a consistent body of work for jury review, or have the jury accept your work for four shows within a single year. I chose the four show route.
Once I became conscious of the roadblocks, I wondered why I kept experimenting, changing my pallet, changing the type of image -- or no image at all. The best answer I could come up with was that I had fallen in love with the world of visual art and wanted to taste as much of it as possible.